Branding
A logo and visual identity people remember.
Branding goes beyond just a logo. At Web Design Sacramento, we develop comprehensive branding strategies that convey your business’s personality, values, and promise. From logo design to brand messaging and visual identity, we craft a brand that not only stands out but also resonates with your target audience, helping build trust and long-lasting connections.
- New businesses that need an identity
- Companies that outgrew a DIY logo
- Brands that look different on every platform
What's included
Research
We look at your customers, your competitors and what makes your business different.
Logo and wordmark
A primary logo, a compact version and an icon that works from a storefront down to a favicon.
Color and type
An accessible palette and font pairing that read well on screens and in print.
Messaging
A clear one-line description of what you do, plus the tone and key phrases to use everywhere.
Brand guidelines
One document that shows your team and vendors how to use the brand correctly.
Applied everywhere
We carry the brand into your website, social profiles and marketing materials.
How it works
- Step 01
Discovery
We learn your story, your customers and the feeling the brand should give.
- Step 02
Directions
You see a few distinct visual directions and pick the one that fits.
- Step 03
Refine
We develop the chosen direction into a full logo, palette and type system.
- Step 04
Deliver
You get every file format you need and a guide for using them.
Let’s talk.
Tell us about your business and pick a time for a free 30-minute branding call.
- Your details
- Your project
- Pick a time
FAQs
Can you do branding without a website?
Yes. Branding can be its own project, and the brand files are yours to use anywhere.
Did you design this website’s brand?
Yes. We built the Web Design Sacramento brand, including the tab shape you see across this site, from scratch.